Marketing & Ticket Sales

Once you’ve decided where you’ll hold your event and how much to charge, one of your most important tasks is to now spread the word and let as many people as possible know about your event. Know your clientele and make sure you select a date that works for most people. Some clients neglect to account for certain days that might eliminate lots of potential players, such as when a major sporting event falls on the same day, for example.

Once the date is nailed down, your objective should be to sell as many tickets in advance and pre-register as many players as possible. Not only does this cut down on the number of people who will need to give you all their information for the first time when they walk into the venue, but it also gives you peace of mind. You won’t be completely in the dark in the days leading up to your event in terms of how many attendees you might have.

Further, some clients offer two-tiered pricing where guests pay a certain amount if the pre-register while others pay more for missing the deadline or for paying at the door. We’ll leave that decision up to you, but the name of the game is to get the word out and make it as easy as possible for guests to give you their donation. Use social media and any outlet you can imagine to spread the word, have an online payment option using something simple such as PayPal, etc.

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